Data analytics

We are pioneering the use of data science and artificial intelligence (AI) across Croda, by exploring innovative ways to use this technology.

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Igniting innovation for a sustainable future

Croda is pioneering the use of data analytics and artificial intelligence (AI) across its business - from internal operations, to helping customers achieve both commercial and sustainability goals. By exploring innovative new ways to use this technology, it has saved millions of pounds through targeted customer retention; reduced environmental impact by lowering the amount of land tomato farmers need to grow flourishing crops; and cut the time its scientists need to identify effective formulations for personal care products - from years to days. It is one of very few companies in this sector to investigate the potential applications of data analytics to this extent.

Below you will find a series of content as part of our ‘Beyond Boundaries’ campaign that explores how data and analytics is being used at Croda to provide positive environmental and commercial outcomes for the industries it serves.

Beyond boundaries podcast: Data and analytics

Beyond boundaries: Data analytics

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Beyond boundaries: Life cycle assessment

Croda has developed a groundbreaking new ‘cradle-to-grave’ life cycle assessment (LCA) tool that can determine a chemical product’s total environmental impact.

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Time savings

3 days to seconds

Evaluating new ingredient formulation time reduction

Carbon footprint

10 to 20,000 every few months

Establishing the carbon footprint of all products, amount increase

Land saving

10 % reduction

AI and x-rays have reduced the land required to grow tomato crops

Data analytics explained by our experts

Alexander Semenov

Research Team Leader

"At Croda, we're going beyond boundaries within innovation. Harnessing the power of data analytics and AI isn't just a strategy for us—it's a commitment to transforming our business and the industries we serve. The wide range of AI solutions we've delivered, and the promise of many more to come, is a testament to our unwavering commitment to making a positive difference in the world. Our commitment to Smart Science goes beyond innovation; it's a dedication to improving lives. At Croda, we believe in a future where technology not only evolves but transforms for the betterment of humanity and our planet."