Our strategy

Sustainability + Innovation = Growth

Our strategy is to combine leadership in sustainability with market-leading innovation to deliver consistent top and bottom-line growth, with profit growing ahead of sales, ahead of volume. This enables us to help to meet global challenges and capture new opportunities. By doing so, we create lasting value for our stakeholders and pave the way for a more resilient, sustainable future.

Reporting Datapack 2024

Download (xlsx - 429.9 KB)

2024 Reporting

Access Croda's latest annual report for comprehensive insights into our performance and strategic direction. Stay informed with our investor resources.

View

Our strategy delivers:

Sustainability

Consumers globally are looking to play their part in living more sustainably through the products that they buy. We enable customers to meet their sustainability goals through the sustainable benefits in use of our innovation and by improving the impact of our operations and supply chains. This includes removing fossil based ingredients, reducing emissions, restoring biodiversity and ensuring transparency through our supply chains. Our restorative sustainability strategy is built on 23 UN SDG targets, grouped around the themes of climate, nature and society, hence our commitment to be Climate, Land and People Positive by 2030.

Innovation

We grow by creating new market and technology niches, so our success is dependent on our ability to deliver innovative solutions to customers. The foundation of our innovation model is internal R&D investment, applying the expertise of our scientists to meet customer needs. This is complemented by our open innovation network, providing access to over 500 universities and SMEs to help develop new intellectual property. In addition, we look to acquire technologies with disruptive potential that can be scaled through organic investment, further bolstering our innovation pipeline.

Find out more about our Group and sector strategies

Our markets

We develop and supply innovative high-value ingredients that are typically included at low inclusion levels and offer critical functionality to our customers formulations. We are united by our Purpose of using Smart science to improve lives™, with our ingredients delivering a positive impact in all our markets.

Find out more

Our approach

Sustainability means doing business the right way, adapting and challenging ourselves to meet business needs, today and in the future.

Find out more

Smart science

Innovation drives us to achieve our Purpose, from the ingredients we create and how we operate, to the natural, renewable raw materials that we use.

Find out more