Megatrends
Of the trends affecting our markets and supply chains, we have identified three key global challenges where delivery of our Commitment can maximise positive impacts on planet and society. Our response to each continues to develop as we work towards our Commitment to be Climate, Land and People Positive by 2030. Aligning our work with the United Nations Sustainable Development Goals (SDGs) ensures Croda is tackling the most important challenges to deliver positive impact.
Digitalisation facilitating faster, more connected supply chains
Digital is changing expectations about transparency, with consumers demanding businesses take responsibility for not just their own operations but also their supply chains and end of life of their products. Digital is also increasing the speed at which new trends are adopted and enabling businesses to deliver transformative solutions from wherever they are conceived. Successful products are those which are innovative, highly effective, low impact, sustainably sourced and clearly labelled.
Megatrends in our markets
In response to these global challenges, the Consumer Care and Life Sciences markets have inspired two technological megatrends, where innovative ingredients from leading suppliers like Croda can support the delivery of significant positive impact on planet and society.
Positioned to benefit from these megatrends
Through the divestment of most of our industrials business, and the acquisitions we have made in recent years, Croda has significantly repositioned to be more closely aligned with the powerful megatrends that are reshaping our markets. We are becoming a pure play company, focused on high value niches in consumer care and life science markets.
We are positively impacting everyday life in Consumer Care, developing ingredients which help promote consumers’ wellbeing, confidence and self esteem. Having refocused our Pharma portfolio, we are pioneering the future of health care by focusing on segments with the highest development needs. With the crop care market at a pivotal point in its development, we are innovating for sustainable agriculture, helping to address the sustainability challenges of today, and developing new systems for the delivery of the biopesticides of tomorrow.
Read more about sustainability being at the heart of what we do:
Sustainability expert Aris Vrettos joins Croda
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11th Most Sustainable International Company
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Our Purpose
At Croda, our purpose is to use Smart science to improve lives™ through a values-led culture that shapes our work and partnerships. Our knowledge, passion, and entrepreneurial spirit drive the creation of specialty ingredients trusted by industries and consumers worldwide.
Our strategy
Our focus on innovation, sustainability and growth ensures that Croda smart science helps our customers meet their own sustainability targets as well as consumer demands.
Our markets
We develop and supply innovative high-value ingredients that are typically included at low inclusion levels and offer critical functionality to our customers formulations. We are united by our Purpose of using Smart science to improve lives™, with our ingredients delivering a positive impact in all our markets.