Customers and consumers
As the name behind some of the world’s most successful brands, we combine our knowledge, passion and entrepreneurial spirit to develop and supply innovative ingredients relied on by industries and consumers around the world. Our Purpose, Smart science to improve lives™, underpins our approach and guides what we do.
We typically sell innovative ingredients to product manufacturers, in the consumer care, agrochemical, or pharmaceutical sectors. Our ingredients provide vital functionality at low inclusion levels, ensuring efficacy or helping to differentiate customers’ products, with consumers benefitting through the application of those products.
We operate across a global footprint with regional manufacturing operations, complemented by local warehousing, sales and innovation center's. This ensures we are close to customers and can collaborate with them to deliver innovation, while maintaining high service levels. As of December 2022, all of our locations have approved 2030 decarbonisation roadmaps, as part of our ambition to become Climate Positive.
Our Purpose
Our Purpose, Smart science to improve lives™, remains constant and is embedded throughout our company. It guides how we operate and aligns our efforts to deliver positive impact for stakeholders.
We strive to create an inclusive culture where our people feel able to give their best every day, are respected for who they are an recognised for the contribution they make.
Sustainability
We use smart science to create high performance ingredients and technologies that improve people's lives. We target long-term, global positive impacts on climate, nature and society. We work with suppliers, customers, their consumers, and other stakeholders across our value chains to ensure sustainability, innovation, quality and resource efficiency are at the forefront of every Croda ingredient, process and relationship.
The solutions we provide
Consumer Care
We develop innovative and sustainable ingredients that provide vital functionality to consumer care formulations, enabling customers to differentiate their products, build strong brands, meet their sustainability commitments and satisfy changing consumer requirements. For example, we extract wrinkle-reducing actives from plants that are critical ingredients in anti-ageing skin creams.
Life Sciences — Agriculture
We are an innovation partner to major crop science companies and an increasing number of smaller customers, developing delivery systems to meet the sustainability challenges of current-generation products and to enable next generation solutions. For example, our technologies ensure crop care formulations are biodegradable in the soil.
Life Sciences — Pharma
We develop components and systems for the delivery of Active Pharmaceutical Ingredients (APIs), supporting customers across the whole lifecycle of a drug – from early-stage research to commercial manufacture. For example, our ingredients encapsulate the mRNA used in vaccines allowing it to be transported into human cells.
Driving innovation
Our Research and Development (R&D) team comprises of more than 450 scientists from a diverse range of specialisms. These talented individuals drive the creation of more effective and sustainable ingredients to address the needs of our customers and consumers.
Our innovation capability comprises not just our own self-funded R&D programmes but also a growing network of innovation partners, including SMEs and academia. Innovation efforts are focused on bringing differentiated solutions to customers and doing so in a way that has a downstream impact and can help customers achieve their sustainability ambitions while ensuring we deliver progress against our own 2030 sustainability targets.
Committed to sustainability
We are committed to becoming the most sustainable supplier of innovative ingredients. We will develop and supply solutions to tackle some of the biggest challenges the world is facing and by 2030 we will be Climate, Land and People Positive.
Our customers use our ingredients to differentiate their own products and to meet sustainability commitments, regulatory requirements and changing consumer demands. Climate change, biodiversity loss, widening inequalities, changing demographics, overexploitation of resources and innovation in digital technologies are transforming consumer demands. Through our customers and their products, our ingredients can improve consumers lives by minimising the negative impacts of consumption and help make positive impacts on planet and society.