![two people in a lab analysing ingredients](/mediaassets/images/corporate/about-us-v2/lab-shot.jpg?w=1920&la=en-GB&focalpointcrop=1&xratio=0&yratio=0&hash=1CA0907FB9C74C9526F2342BC3ECF6B8)
Our Purpose
Smart science to improve lives™
Smart science
‘Smart science’ embodies using the knowledge, passion and entrepreneurial spirit of our people to create, make and sell speciality ingredients used by industries and consumers around the world. We are built on a foundation of turning renewable raw materials into innovative ingredients. This focus remains the heart of what we do: harnessing innovation to create market-leading products and ensuring that we have a positive effect on our environment and society.
Improving lives
This is about the positive impact our activities and ingredients have on the environment and world around us. Our ambition is to become the most sustainable supplier of innovative ingredients and aligning our approach with the United Nations Sustainable Development Goals (SDGs) will ensure we can help to tackle some of the biggest challenges the world faces today. Our ambition is to be Climate, Land and People Positive by 2030. From sustainable processes and innovative ingredients helping to protect skin, reduce carbon emissions and grow more food, to improving wellbeing and the efficacy of life-saving drugs, we are using our Smart science to improve lives™ every day.
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Our Purpose
"As CEO, for me, it’s really important that as an organisation we stand for something that we really believe in, looking beyond profit and showing that we believe in, and are working to create, positive change for the environment and society. Our Purpose shows a firm path to not only deliver strong financial results, but also strong non-financial results."
Steve Foots, Croda CEO
![two people in a lab analysing ingredients](/mediaassets/images/corporate/about-us-v2/lab-shot.jpg?w=1920&la=en-GB&focalpointcrop=1&xratio=0&yratio=0&hash=1CA0907FB9C74C9526F2342BC3ECF6B8)